We're currently coming up with a marketing campaign to sell some sweet deals on websites. (Oh yea watch this space!). But one of the major questions that's being asked is: What does the consumer relate to? What do they want?
Ever heard of the term osmosis? Basically molecules moving from a state of higher concentration solution to a lower concentration solution until it reaches a state of equilibrium. What does this have to do with business you may ask? It's basically saying that naturally association leads to change which leads to an outcome. Association and interaction with anything will have an effect on you.