Kimberly Maxwell

October 3, 2016

What does the consumer respond to?

consumer-blog We're currently coming up with a marketing campaign to sell some sweet deals on websites. (Oh yea watch this space!). But one of the major questions that's being asked is: What does the consumer relate to? What do they want?
September 6, 2016

Decision Fatigue – What do you Wear?

In decision making and psychology, decision fatigue refers to the deteriorating quality of decisions made by an individual, after a long session of decision making. [1] […]
August 23, 2016

The power of association

association Ever heard of the term osmosis? Basically molecules moving from a state of higher concentration solution to a lower concentration solution until it reaches a state of equilibrium. What does this have to do with business you may ask? It's basically saying that naturally association leads to change which leads to an outcome. Association and interaction with anything will have an effect on you.
June 30, 2016

YouTube Red / YouTube Music

YouTube Red Cover Remember the good old days when you could play a YouTube without getting the annoying ads? Well those days are over! But they come at a cost...