Social Media Marketing

Memes, Tik Tok trends, heart reacts, and Reels. We’re all over it like leaves on a tree.

What is social media marketing?

Social media marketing uses social media platforms such as Facebook, Instagram or Tik Tok to advertise a product or service. Often the marketing activities will lead customers to a landing page on your website or onto a Facebook form. Social media marketing is a great tool for businesses to build trust and gain new customers. There are many reasons why a business want to do social media marketing, this includes increasing brand awareness, generating leads, and driving sales.

Let’s take your sales to new heights

Stopping advertising to save money, is like stopping your watch to save time

– Henry Ford

A bit about our Meta Ads team

Our Melbourne Meta Ads team is led by our expert, Lou Kozlevcar (they/them). They have over 10 years experience in the digital marketing industry. Trained by experts, Lou is equipped with some seriously good skills to help businesses make more sales with paid ads. They have the expertise to understand the nuances of and strategy required for your unique business.

So what platforms do we use for advertising?

Instagram and Facebook are two major platforms we can use to reach your target audience. With Instagram and Facebook advertising on your Meta Business Suite, we can target your ads to specific demographics, interests, and behaviours. By using highly targeted ads, we can ensure your message get’s the right people. When it comes to organic engagement, the content you create for your advertisements can also be shared onto other platforms such as Tik Tok, Twitter and LinkedIn. 

Our social media marketing process

To make sure you make we find the right social media strategy for your business, we carry out the following process

Research

First, we will conduct research on your competitors to see what they are doing on social media. Then conduct primary and secondary research to identify the best practices for social media marketing in your industry.

Strategy development

From our findings, we will create three tailored social media strategies to be tested over the course of three months. We’ll create reports on each strategy and keep you up to date with it’s progress.

Analytics and assessment:

We will track the results of each social media campaign and provide you with detailed analytics. This will help you to understand how your campaigns are performing and for us to determine which strategy is the best for your business.

Ongoing testing and optimisation

We will research your competitors to see what keywords they are targeting, and if they are also using Google Ads.

Continuous research and development

We will use our knowledge of your business and our research to identify the most effective keywords to target.

Social Media Packages

Seedling Pack

  1. Social media strategy research and development
  2. A tailored organic social media management strategy

Suitable for lead-generation or eCommerce sites with small ranges of products.

$610 / month

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Planter Pack

  1. Social media strategy research and development
  2. A tailored organic social media management strategy
  3. Paid social media campaigns

Suitable for larger, national eCommerce websites with varying audiences.

$1200 / month

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Oak Tree Pack

  1. Social media strategy research and development
  2. A tailored organic social media management strategy
  3. Paid social media campaigns
  4. Landing pages with ongoing user testing and optimisation.

Suitable for businesses with complex needs or for those who are just not sure where to start.

$1650 /month

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FAQs

There are many ways businesses can run into problems when they try to do social media marketing themselves. These problems include:
  • Lack of time: Social media marketing can be time-consuming, especially if you are trying to do it all yourself, there are so many aspects such as creating the content, posting the content and engaging with customers after the engage with you.
  • Lack of expertise: Social media is always changing. It can often be a difficult task to keep on top of what social media strategies work best, and again it can take a lot of time to get it right.
  • Lack of resources: In order to get results, you need to know the right people or know how to do it yourself. For example, you often need to know photographers, videographers, copywriters, and people to interpret all the analytics for your advertisements.
Our Digital Roadmap is the best place to start if you’re unsure about which platforms should be used to achieve your goals.
We will work together to determine a reasonable amount of budget and timeframe to allocate to your goals or project. We pride ourselves on being honest, ethical and transparent. We will never try to push you into signing up with a platform just because it’s new or shiny.
Also, our packages are not set in stone. We will work with you to determine the amount of work and resources you need.
We can provide a number of solutions for businesses that are struggling with social media marketing. These solutions include:
  • Social media strategy development: We can help you develop a social media strategy that is tailored to your specific business goals.
  • Social media content planning: We can connect you with the right people to create high-quality social media content that will engage your target audience.
  • Social media management: We can manage your social media accounts on a regular basis, posting content, engaging with followers, and responding to comments.
  • Social media advertising: We can create and manage social media advertising campaigns that will reach your target audience and drive results.
Your ad spend is additional to our management fee. Ideally, your ads account will be set up with your payment details.
Organic Instagram and Facebook marketing is the process of building a following and engaging with your audience on these platforms without paying for ads. This can be done by posting high-quality content, interacting with your followers. Some of the ways that we can engage with your followers is to do the following:
  • Social media “challenges”, where you encourage your followers to engage with you on specific task
  • Giveaway competition
  • Asking your audience important questions
  • Education pieces and tips that help your customers
  • Entertaining and trending content
Strictly speaking, no. All terms in our contracts can be negotiated by mutual agreement between both parties. Any mentions of a time period simply indicates the cost of the service if you stay on for that lengh of time. We recommend trying the service for at least 3 months to assess whether it’s working or not.
Our HQ is within the Co-Paradiso coworking space in Brunswick East. Please note that we require an appointment should you wish to visit us here.
Unfortunately, no. In order to keep this service affordable, we can only offer online appointments at this stage.