Leads don’t convert in the first interaction. After all, modern-day customers are smart and don’t rely on just a single piece of content. This is why you need a process that can be defined for prospects to go through and become paying customers.
It’s called a Sales Funnel.
Business coaches promoting online courses can significantly lower their marketing woes by focusing primarily on building a reliable sales funnel. And it all starts with getting the fundamentals right.
To build a sales funnel with a sound foundation, we highly recommend you implement these practical tips. Let’s get started!
1. Create clarity over the value proposition
Your prospects need to know upfront what they will achieve through the transaction. In other words, use the sales funnel NOT as a medium to sell “courses” or “sessions.” Instead, use it to deliver the desired outcome to your customer. Aggressively maintain clarity over the value proposition right from the get-go.
2. Try reducing customer effort across the sales funnel
Generating leads, or creating an email list requires you to ask for certain personal information upfront. But, going too far with the approach might make you come out as intrusive. Solution? Ask for information that only helps you qualify the leads for further processes. Reduce customer effort and it will positively reflect on the number of leads you’ll generate.
3. Offer a valuable and actionable lead magnet
Lure the prospects in with an informative and valuable lead magnet. Most business coaches offer free consultation while others rely on actionable eBooks, videos, and more. Regardless, we highly recommend you develop lead magnets that are extremely valuable to your target audience. After all, you don’t want to end up as an ignored PDF in the downloads folder.
4. Stay consistent across ads and landing page
Promise only what you can deliver. As a business owner, you’d want to ensure consistency across the sales funnel. In other words, you want to keep the messaging identical on the ads and on the landing pages. Moreover, make sure you bring the sales team on the same page when planning the marketing copy.
5. Turn cart abandonment into an opportunity
Leads that abandon their carts can be brought back into the sales funnel using a retargeted email campaign. Nurture and convince these leads by creating a sequence of emails that cater to their doubts and confusion. You may even share exciting offers and discount coupons to lure leads that abandon their carts.
6. Gain prospect trust strategically
Trust is a major commodity in any business transaction. Business coaches can make prospects trust their services by adding informative testimonials across the sales funnel. It’s an excellent opportunity to use social proof and boost conversions. Moreover, you can make sure leads get messages confirming their interactions with your sales funnel, for example, a “thank you” page.
7. Let fresh eyes test the sales funnel
Don’t just rely on what you know or believe is right. We highly recommend bringing in conversion rate optimisation experts who can improve the quality of your sales funnel. These third-party experts can rigorously test your website, landing pages, ads, and sign-up processes to make sure they run effectively and efficiently.
Sales funnel optimisation is a necessity if you don’t want to lose your customers to competitors. At the same time, it is an excellent opportunity to sync your marketing and sales teams and push them to work together to achieve common business goals. Stay tuned for more informative posts!