Why Your Google Ads Campaigns Aren’t Getting Impressions (And How to Fix It)

In my experience working on Google Ad campaigns, I’ve troubleshooted all kinds of problems. Now, if you’re experiencing this, don’t panic! There are several possible reasons why a Google Ads campaign might not be getting impressions.

Whether you’re running ads yourself, or have engaged an agency or freelancer, you’re likely not the only one who’s experienced this problem.

Here are some of the most common I’ve encountered:

  • Your budget or bids are too low. If your bids are too low, your ads may not be showing because they’re not competing well in the auction. You can increase your bids to improve your chances of getting impressions.
  • The targeting is too narrow. If your targeting is too narrow, your ads may not be showing because they’re not reaching enough people. You can widen your geographic or audience targeting to reach more people who are interested in your products or services.
  • The ad quality is low. If your ads are low quality, they may not be showing because they’re not relevant to the keywords you’re targeting or they’re not well-written. You can improve your ad quality by making sure your ads are relevant, clear, and concise.
  • Your ads are disapproved. This can happen if Google is still going through its approval process, or the system has detected a concern with your ads. It could be that your ads or website contains something that Google does not allow. In some cases, Google can mistake products on your website for names of controlled drugs. Sometimes this can occur if the pages you’re sending traffic to have an error or have been deleted.
Google Ads not getting impressions? There's no need to worry!
Google Ads not getting impressions? There’s no need to worry! Most problems are fixable.

If you’re not sure why your Google Ads campaign isn’t getting impressions, you can contact Google Ads support for help. They’ll be able to help you diagnose the problem and find a solution. If you’ve got concerns about how your agency or freelancer has set up your ad campaign, perhaps it’s time for a second opinion? *wink wink* ?