Course Relaunch Ads: When, Why, and How?

Hey, heart-centred coaches. You’ve got something amazing going on – a successful group coaching program that’s empowering women and non-binary folks. Your organic marketing, website, lead capture, and everything in between are ticking like clockwork. Kudos to you for getting this far!

Now, picture this: You’re standing at the helm of your flourishing coaching empire, and you’re thinking, “How can I make the next launch even bigger and better?” That’s where the magic of Meta ads comes in.

Three women and non-binary person around a table using laptops.

WHEN to Relaunch with Meta Ads

So, when should you consider relaunching your group course with Meta ads? Let’s dive right in.

1. When You’re Riding High on Success: Your current program is a hit. Your clients are singing your praises, and your reputation is sparkling. That’s the perfect moment to amplify your reach and impact.

2. When Your Organic Efforts Are on Point: You’ve got your organic marketing game down pat. Your website is a client magnet, and your lead capture strategy is as smooth as silk. This solid foundation will set the stage for your Meta ad success.

3. When You’re Hungry for Growth: If you’re eager to take your coaching to the next level and reach a broader audience, it’s time. Meta ads can help you expand your horizons and bring in fresh faces.

4. When You Have a Relaunch Strategy: Planning is key. You’ve got a solid relaunch strategy in your back pocket, and you’re ready to roll it out with the power of Meta ads backing you up.

5. When You’re Ready for a Challenge: Relaunching with Meta ads can be a game-changer, but it’s also a learning curve. If you’re up for the challenge and want to embrace new possibilities, this is the moment.

In a nutshell, the “when” is when you’re at your prime, both in terms of your coaching program’s success and your readiness to take it up a notch. Stay tuned for the “why” and “how” because we’re about to embark on an exciting journey to supercharge your group course relaunch!

WHY Use Meta Ads to Relaunch Your Course

Alright, dear coaches, let’s get into the “why” behind using Meta (Facebook and Instagram) ads to relaunch your course and tap into a wider audience.

1. Expanding Your Reach: Meta’s advertising platforms are absolute powerhouses when it comes to reaching a diverse and extensive audience. With billions of users, you can cast a wide net and connect with potential clients you may not have reached organically.

2. Leveraging Existing Audience Data: Remember all that hard work you put into building your existing audience? Well, it’s time to put that data to good use. Meta’s ad platform allows you to target your ads based on demographics, interests, and behaviours, so you can speak directly to your ideal clients.

3. The Magic of Lookalike Audiences: Here’s where the real wizardry happens. Meta enables you to create “Lookalike Audiences” – essentially, it takes your existing audience data and uses its smart algorithm to find people who are strikingly similar to your current clients. This means you’re not just reaching a broader audience; you’re reaching a broader audience that’s highly likely to be interested in what you offer.

4. Precision and Personalisation: Meta ads offer exceptional targeting options. You can tailor your ad campaigns to speak directly to specific groups based on their interests, behaviours, and even their interactions with your content. This level of precision ensures that your message lands with the right people at the right time.

5. Cost-Effective Advertising: While Meta advertising is powerful, it’s also budget-friendly. You have control over your spending, and you can start with a small budget to test the waters. As you see results, you can scale up your investment strategically.

In essence, the “why” behind using Meta ads boils down to supercharging your course relaunch by reaching a broader, more relevant audience efficiently. With the ability to leverage your existing data and the magic of lookalike audiences, you’re not just growing for the sake of growth – you’re growing with intention, connecting with people who are genuinely interested in what you have to offer. Stay tuned for the “how” because we’re about to unlock the secrets to make this happen! 

HOW to Relaunch Your Course with Meta Ads

Gals and non-binary pals, it’s time to roll up our sleeves and dive into the nitty-gritty of how to make your course relaunch with Meta ads a roaring success!

1. Tech Check: Ensure Flawless Setup

Before you start investing in ads, let’s make sure your tech setup is bulletproof. Verify that your website’s Facebook Pixel and any other tracking mechanisms are working flawlessly. This pixel is the backbone of your ad strategy, allowing you to track user interactions, optimise ad delivery, and measure results accurately.

2. Month One: The Warm-Up Campaign

In the initial month of running ads, your goal is to create a “warm” audience from cold prospects. Here’s the game plan:

  • Lead Magnet Promotion: Create an ad campaign that directs cold audiences to your existing lead magnet. Highlight its value and why they should grab it. This step is about building awareness and trust.
  • Audience Targeting: Use Meta’s powerful targeting options to reach people who match your ideal client profile. Focus on demographics, interests, and behaviours that align with your coaching niche.
  • Budget Management: Start with a reasonable ad budget and gradually increase it as you gather data and see what’s working. This ensures you’re not overspending during the experimentation phase.

3. Month Two: The List-Building Phase

By the second month, you should have a growing email list thanks to your lead magnet. Now, it’s time to turn up the heat:

  • Second Lead Magnet: Launch a new lead magnet specifically tailored to your warm audience. This could be an advanced resource or a more in-depth piece of content related to your coaching niche.
  • Email Marketing Integration: Utilise email marketing tools to nurture your list. Send valuable content, engage your audience, and build a relationship. This will be crucial as you move them through the sales funnel.

4. Month Three and Beyond: The Sales Funnel Unleashed

Now that you have a warmed-up audience, it’s time to guide them through the sales funnel:

  • Final Offer: Create an enticing offer for your full course, whether it’s a premium package, a comprehensive coaching program, or something unique to your niche.
  • Ad Campaigns for Upselling: Launch ad campaigns that target your warm audiences and those who’ve already signed up for your lead magnets. Craft compelling ad copy and visuals that showcase the value of your full course.
  • Retargeting Ads: Implement retargeting campaigns to remind those who have interacted with your website or ads about your final offer. These gentle reminders can be highly effective.

Remember, patience and data-driven decision-making are your allies in the world of Meta ads. Over time, you’ll refine your strategy based on what works best for your unique coaching business. By the end of this journey, you’ll not only have attracted new clients but also built a solid foundation for future success.

So, there you have it, the “how” to relaunch your course with Meta ads, step by step. Now go out there and shine, empowered coaches!

Too time poor to set up and manage ads yourself?

Would you like our help managing your Meta ads? We’re available!