Patrick O'Loughlin

How Amazon Used one-click Buying to Change eCommerce

One-click buying – the bane of many an online impulse shopper – was introduced by Amazon in 1999 to streamline their checkout process. It was an ecommerce technology that had never been used before – a novel way to buy a product with one simple, convenient click.

The Psychology of Corporate Vision and Mission Statements

A mission or vision statement is a simple way for companies to demonstrate a desired image in addition to short and long-term goals. To put it simply, a mission statement describes the current intentions of a company, while a vision statement outlines more long-term, broad goals.