The power of association

Ever heard of the term osmosis? Basically molecules moving from a state of higher concentration solution to a state of lower concentration solution until it reaches a state of equilibrium.

What does this have to do with business you may ask? It’s basically saying that naturally association leads to change which leads to an outcome. Association and interaction with anything will have an effect on you.

YouTube Red / YouTube Music

Remember the good old days when you could play a YouTube without getting the annoying ads?

Well those days are over! But they come at a cost…

Last month YouTube launched YouTube Red in Australia. Originally launched in the US in November 2015, Australia has caught up. We are the second region to get this service, with New Zealand closely following. One of my first thoughts when hearing about YouTube Red is: well, I guess you’ll be capturing all of the people searching for the very similarly named RedTube in Google. Props to the marketing team for that one, I think?

Everyday hundreds of millions of people watch YouTube videos all over the world, myself included, so I am excited to be doing a review on this. Who knew work could be so fun?!

Moving on…