One-click buying – the bane of many an online impulse shopper – was introduced by Amazon in 1999 to streamline their checkout process. It was an ecommerce technology that had never been used before – a novel way to buy a product with one simple, convenient click.
A mission or vision statement is a simple way for companies to demonstrate a desired image in addition to short and long-term goals. To put it simply, a mission statement describes the current intentions of a company, while a vision statement outlines more long-term, broad goals.
If you’ve got an iPhone or android, you’ve most likely tested out the artificial intelligence inside. Countless times I have tried to start a conversation with Siri, and she simply doesn’t understand what I am trying to say…
‘You have the same number of hours in the day as Beyonce’
For me, this year has been about maximising the minute. I’m often caught saying or implying that I want to make the most of my time and don’t like it wasted. When I am at work I like to be working, and when I am socialising or relaxing I ensure not to be distracted by work so that my brain takes quality time to rest. Every minute counts if you want maximum productivity.
Here are a list of tips I have compiled that may improve your effectiveness at work.
We’re currently coming up with a marketing campaign to sell some sweet deals on websites. (Oh yea watch this space!). But one of the major questions that’s being asked is: What does the consumer relate to? What do they want?
Marketing is a dynamic thing, you want to relate to your audience, but you also want to stay in alignment with your values, goals and processes. Your campaigns need to encompass both your own and the viewers needs. For example as a creative agency, we want to do something out there, we think: whats the weirdest most memorable thing we can do to advertise our product? But often our answer is something that may not relate to our audience. We have to go with the happy medium, and we’ve used these basic rules to get us something that will work:
In decision making and psychology, decision fatigue refers to the deteriorating quality of decisions made by an individual, after a long session of decision making. [1]
Have you checked out Obama and Zuckerberg’s dress sense lately? Or maybe even what they wore 2 years ago? Chances are you couldn’t tell which year it was because they wear the same thing every day, Obama a black or grey suit and Zuckerberg a grey t-shirt, jeans and a hoodie. And they for it for the very reason of only making the best decisions.
